OMD Philippines wins McDonald’s media account

McDonald’s Philippines has announced it is to consolidate its media business with OMD from January next year.

The move follows the fast food giant’s decision to appoint sister Omnicom agency TBWA\Santiago Mangada Puno to the corporate communications account.

The announcement:

We would like to leverage the global alignment of the brand with OMD as media partners especially when it comes to digital,” shared Christina Lao, Marketing Director for McDonald’s Philippines. McDonald’s Philippines is confident that OMD Philippines will continue to strengthen the brand’s connection with the local consumer and bring the business forward. OMD Philippines has worked with McDonald’s for its family marketing and breakfast business which began in January 2017 including the recent National Breakfast Day and Mother’s Day campaigns”

“We are extremely thrilled to be McDonald’s agency partner as we continue to make our organisation future-proof – developing skills, services, and approaches to driving communication and business that’s responsive to the times. McDonald’s Philippines is an iconic brand which is agile, innovative, and dynamic. We are committed to working with them as we bravely face the future together and win as one in this addressable age of advertising,” said Mary Ann Buenaventura, President/CEO Omnicom Media Group Philippines.

“McDonald’s is one of OMD’s key foundation clients; and I could not be more delighted. We are going to do great, future-facing work together,” added Stephen Li, CEO OMD APAC


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