Publicis Media revamps China leadership

Publicis Media has reshuffled its all-female China leadership, promoting Starcom chief executive officer Sapna Nemani to network chief intelligence officer.

Meanwhile, Wee Ching Ian, PMX chief operating officer will be promoted to the dual role of Starcom and Spark Foundry China CEO, following the departure of the latter agency’s leader Scarlett Shih.

Wee Ching Ian

The announcement: 

Ellen To will be moving into the role of Zenith China CEO. These appointments will be effective from 1st September and follow on from the recent promotion of Vivian Zhu to CEO Blue 449 China.

“The changes are part of the plan to sharpen Publicis Media’s transformation agenda in: client interaction, experience, tools, platforms and investments – the future is now,” said Bertilla Teo, Publicis Media’s Greater China CEO.

Sapna has held a number of positions in the group with recent roles as Chief Strategy Officer of Starcom Mediavest and CEO of Starcom China. She is an industry respected figure known for her critical thinking and leadership. In this newly created role, Sapna will be tasked with driving new data based solutions and initiatives for marketers across all 5 agency brands.

Ching Ian joined the group in 2002 and has worked in management positions across our Singapore, Japan and China offices. In her most recent role as COO of PMX, she established pioneering digital partnerships such as Global Strategic Partnership with Tencent and Alibaba’s Uni-Marketing Partnership. Ching Ian is a proven leader with an exemplary track record of adding value to businesses, building strong relationships with clients, agency and media. Her new role will include building on the strong experiential brand identities of both Spark Foundry, which rebranded globally this year, and Starcom.

Ellen has been running Starcom Guangzhou for the past few years with a focus on building strong partnerships with existing and new local clients based out of South China, whilst transforming the business from traditional to integrated media planning. In her 10 years with the company, Ellen and her team have been responsible for winning a myriad of new local clients. She will now lead Zenith in delivering its ROI+ approach towards marketers, building the full consumer journey, business transformation and machine learning efficiencies.

Vivian was previously Chief Digital & Innovation Officer for Publicis Media China where she was instrumental in managing partnerships as well as driving new opportunities with some of the industry’s most exciting start-ups. She has extensive experience working with some of China’s largest advertisers to include P&G, Mars, ABi, Mead Johnson and Richemont and is a highly-respected industry leader featuring prominently in industry publications and events.

These new appointments follow the recent promotions in Hong Kong and Taiwan. In Taiwan Irene Chang, formerly MD of ZenithOptimedia Taiwan was promoted to MD of Publicis Media Taiwan and in Hong Kong David Chan formerly CFO of Publicis Media Hong Kong was promoted to MD of Publicis Media Hong Kong. Both report directly to Bertilla Teo.

Source: Publicis Media


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