Publicis WorldWide Shanghai taps ZOO’s Anthony Tham for ECD role

Publicis WorldWide Shanghai has appointed ZOO Group’s Anthony Tham as its new executive creative director

At the same time, Chris Yueh has joined the agency as creative partner, while Percy Yin has been promoted to integrated creative partner. They will report to Sheena Jeng, China chair and CCO of Publicis WorldWide in China.

The announcement:

Anthony Tham joins Publicis with over 15 years of industry experience, coming with a strong background in digital and technology blended with innovative thinking. In Tham’s new role, he will lead the team to bring more dynamic creative solutions.

Previously Tham worked with ZOO Group in Singapore mainly on brands including Unilever, BMW, NEA (National Environment Agency of Singapore) and etc. Prior to that, he also worked at UBS/ Saatchi & Saatchi Health as Executive Creative Director overseeing its Beijing and Shanghai creative teams. Tham has created award-winning pieces that won industry’s most prestigious awards including accolades at Cannes, D&AD, LIA and Effies. In addition, Tham was a major contributor to the industry for his jury duties of major awards show in Asia Pacific like Spikes and AdFest.

Chris Yueh is a copy-based creative veteran in advertising. Twenty years of experience allows him to translate good insights into creative executions. Yueh has served in senior creative positions at renowned agencies such as McCann, Dentsu, JWT and SHAPE Advertising. Yueh owns extensive experience in auto, finance and FMCG and worked with brands including Cadillac, Jaguar, Mitsubishi, Toyota, BOCCM, MetLife, KFC, Nike, Lipton and etc.

Percy Yin, who has been promoted recently, is one of Publicis’ most celebrated senior creative talents. With 30 years of rich experience, he focuses on ATL, BTL, shopper marketingand experiential communications.

As the first batch of the Taiwanese creative talents in China, Yin has worked on brands across all categories over the years. Some prominent ones include HP, Alba, Shiseido, McDonalds, P&G, Marlboro and Alba.

Commenting on the appointments, Sheena Jeng, China Chair & CCO of Publicis China said,” Anthony Tham, Chris Yueh and Percy Yin are rare creative talents, from domestic and international backgrounds. I believe their joining and presence will bring more integrated creative offering, and accelerate Publicis’ creative transformation.”

CH Yang, Chief Executive Officer of Publicis Shanghai & Guangzhou added,” I’m excited about the appointments. By improving our creative capabilities, we are confident that we can continue to help our clients lead the change in the market with the growing presence of hybrid and digital creative talents.”

Source: Publicis China



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