Sizmek completes $145m acquisition of Rocket Fuel creating 150-person team in APAC

Data management platform Sizmek has completed its US$145 million acquisition of Rocket Fuel, naming Mark Grether, the co-founder and former global chief operating officer of WPP’s Xaxis, as its new CEO.

Mark Grether

The acquisition will see the Rocket Fuel brand and and assets merged under the Sizmek name.

In Asia-Pacific, the newly-created company will have a 150-person team across the region, from India to China.

The announcement from Mark Grether:

Today, I am pleased to announce that Sizmek has officially merged with Rocket Fuel to create the world’s largest independent buy-side platform built for agencies and brands—introducing advertising’s new power couple.   

I am honoured to be stepping in to serve as the CEO of our joint company dedicated to providing you with superior service and delivering impressions that inspire everyday. Randy Wootton, CEO of Rocket Fuel, has been an incredible partner throughout this journey and will be staying on as a strategic advisor to help with the transition. The overall vision, business, and product strategies will be driven forward as a joint company under Sizmek, with plans to sunset the Rocket Fuel brand in the coming months.  

We are working hard to fully integrate the two companies and their stacks to create the largest buy-side platform, with the target of completion in 6-9 months. We’ll share other updates soon. If you have any additional questions in the interim, please contact your client services representative—we are here to help.

It’s truly a game-changing moment in ad tech as data enablement and creative optimisation meet media execution to drive performance for you. We look forward to redefining the boundaries of digital advertising together.

Source Sizmek


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