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The Smart Local creates 4-minute teen romance for Canon

Singaporean lifestyle website The Smart Local has created a sentimental boy-meets-girl film for camera brand Canon as more publishers increasingly look to producing branded content to boost their revenues.

The four-minute film opens with a young Singaporean man, played by Timotheus Yong, finding himself in the age-old student crisis of urgently needing a printer in order to submit an assignment.

Finding no help from his neighbours, Yong luckily bumps into Adria Tham, who just so happens to have a Canon wifi printer.

Just as the pair are beginning to bond while the pages emerge, disaster strikes when Yong knocks over and smashes a prize vase containing a single lily.

Despite the early hiccup, a romance between the pair soon ensues with Yong sending Tham love notes through her printer – all containing a sketch of the lily in a vase.

Their love is then tested Yong is sent  overseas on a student exchange, but once again the printer is used to save the day.

Conceptualised and executed by The Smart Local, the video features an original song entitled ‘Stay’ by budding Singaporean singer Joie Tan. Meanwhile, Dentsu Singapore handled the video’s media planning.

Since being released on Facebook two weeks ago, the video has had more than 500,000 views and more than 5,000 shares.

Credits

Director/Editor: Lim Yun Qian
Cinematography: Julian Reyes
Cast : Timotheus Yong & Adria Tham
Production Crew : Charmaine Sew & Charmaine Cheong
Soundtrack : Joie Tan – Stay (Specially composed for the video)

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