Viacom appoints Fox’s Abhishek K Rao as MTV South East Asia senior director

Viacom International Media Networks has appointed Abhishek K Rao as senior director for MTV Brand, South East Asia and creative, Asia.

Based in Singapore, Abhishek will dual report to Paras Sharma, senior vice president and general manager for South East Asia and head of digital media, Asia, and to Simon Bates, vice president and head of MTV Asia Pacific.

The announcement: 

In this role, Abhiskek will lead his team to grow the MTV brand, and drive synergies across the different platforms to support revenue growth in Southeast Asia. In his role as the Asia Head of Creative, he will lead on-air branding, promotions, key creative campaigns and digital and social strategies across Asia, including China, Japan and Southeast Asia.

Paras Sharma, Senior Vice President and General Manager for Southeast Asia & Head of Digital Media, Asia said, “MTV is successfully and continuously building upon its position as the iconic youth entertainment brand in Southeast Asia with its signature multiplatform content and experiences. The appointment of Abhishek reinforces our commitment in the region as we draw upon his vast experience in content, programming, branding and promotion to continue to drive audience engagement. His addition will no doubt further raise the bar for compelling and creative content for our viewers.”

With over 16 years in the media industry, Abhishek was most recently with Fox Networks Group as Director of Content & Communications where he guided a multifunctional 45-member team. Prior to Fox Networks, he was at ESPN Star Sports, and production houses Digital Talkies and Miditech.

Source: Viacom


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