Y&R Asia president Matthew Godfrey moves to Singapore anti-obesity start-up

The recently-departed president of Y&R Asia has resurfaced as chief executive officer for Singapore-based food start-up Nutrition Innovation.

Matthew Godfrey, who held the leadership role at the WPP-owned creative agency for seven years, left Y&R last month in unspecified circumstances.

He has spent more than 20 years in the Asia-Pacific advertising industry, leading agencies such as Bates and Publicis before moving to Y&R. His successor has still to be named.

Godfrey’s departure follows that of Y&R Singapore managing director Melvin Kuek, who was replaced by former ZOO boss Shirley Tay in April. The network’s operation in  The Philippines also recently lost its short-lived CEO Randy Aquino, who was replaced by Cheil’s Onat Roldan after less than a year. 

In his new role, Australian-born Godfrey will lead the launch of Nutrition Innovation’s signature product, Nucane, “a low GI sugar cane… aimed at combatting the global obesity and diabetes epidemic” through a number of brand partnerships.

“Matthew has the leadership track record and skills that can help accelerate Nutrition Innovation’s success and growth,” said Nutrition Innovation’s founder and chairman David Kannar.  “Our purpose is to make the world a healthier place and sugar is a major focus of the global health debate.”

“The world is ready for Nucane.” added Godfrey. “What David has invented is a potential gamechanger for world health.”


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