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AdAsia Holdings fully acquires publisher trading desk FourM

Rapidly growing adtech start-up AdAsia has completed its first acquisition after buying 100 per cent of Japanese publisher trade desk FourM.

AdAsia founders Kosuke Sogo and Otohiko Kozutsumi

The 18-month-old company which claims to be the fastest-growing in Asia, bought the eight-year-old business for an undisclosed sum after raising US$14.5 million in its Series A funding round.

The deal will give AdAsia access to private marketplace deals with more than 100 premium publishers in Japan. FourM founder and chief executive officer Isamu Takahashi is to join AdAsia in a so-far unspecified role. Meanwhile, the company’s 20 members of staff will also move to AdAsia, a company spokesman confirmed.

He will work alongside AdAsia’s founders, Kosuke Sogo and Otohiko Kozutsumi, who have grown the start-up from its founding base in Singapore to 10 cities across Asia since April 2016. The company now has a total headcount of over 210 staff and generated around of US$12.9 million in revenue in 2016.

Takahashi said: “FourM and AdAsia Holdings are a perfect fit, and we will scale our combined solutions for publishers into the rest of Asia.”

Sogo added: “FourM has shown remarkable growth and earnings, and I’m very pleased to bring Takahashi and his team on board. The acquisition provides our clients with immediate access to private marketplace deals with premium publishers in Japan. Additionally, FourM’s publisher solutions will allow us to better match advertisers to publishers across the region.”

After recently securing its Series A funding, AdAsia announced plans to open offices in Shanghai and Tokyo, and also opened an office in Hong Kong in May.

The company is expecting to launch offices in Malaysia and the Philippines later this year, and in Dubai by the next. Sogo also said he expected to take AdAsia public by 2019, floating either in Hong Kong or Tokyo.

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