Christine Ng named CEO of BBH China in leadership rejig

BBH China has promoted its long-serving managing director Christine Ng to the role of chief executive officer as part of an agency restructure.

From left: Arto, Tim, Christine and Arthur

Ng will take over the role from fellow agency founder Arto Hampartsoumian as BBH China enters its 12th year of operation. Hampartsoumian will move into the role of executive chairman, whereby he will “provide overview and council to the management team” and  “nurture key client relationships”, the agency said.

Meanwhile, following the departure of chief creative officer Johnny Tan to 72andSunny in Singapore, BBH has appointed BBDO Greater China CCO Arthur Tsang to replace him. To complete the new leadership package, the agency has named McCann Healthcare London’s Tim Browne as the head of planning.

Tsang, who has worked on accounts for Dove, Mercedes Benz, Coca Cola, said: “It’s a huge legacy and fantastic brand that needs to be lived up to and that is a wonderful but daunting opportunity. But after meeting such energetic, talented and like-minded individuals.

“I’m confident this is the right place to further my creative vision and to keep pushing the boundaries of Chinese creativity.”

Browne added: “I’ve always wanted to work for BBH, from the moment I joined the industry, so the decision to join BBH China was a very easy one.  BBH China has a great management team and such strong talent. I’m really looking forward to working with them and producing some fantastic campaigns.”


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