Criteo appoints Yahoo’s Hanming Huang as Greater China and South Asia MD

Ad tech company Criteo has appointed a new managing director for Greater China and South Asia.

The ad retargeting company has appointed Hanming Huang, the former head of platform exchange at Yahoo! Asia-Pacific.

The news of his appointment comes just three months after Criteo said the business would shift its focus away from the Chinese domestic market and redirect its efforts toward helping Chinese e-commerce players reach international markets.

The announcement: 

Based in Singapore, Huang will set and implement Criteo’s growth strategy across South Asia, which includes Australia, China, India, South-east Asia, Hong Kong and Taiwan. He will work closely with the regional leadership team to expand the existing customer base, and will also be responsible for strengthening Criteo’s partnership with businesses in the region throughout the industry.

In his role, Huang reports to Yvonne Chang, Executive Managing Director, Criteo APAC and will lead the regional team consisting of Alban Villani, General Manager of South-east Asia, Hong Kong and Taiwan; Jack Wu, General Manager of China; Siddharth Dabhade, General Manager of India; and Pressy Sankaran, Commercial Director of Australia and New Zealand. He will also work closely with the other country leads.

“With his proven track record in Asia-Pacific (APAC) and market experience in SEA, India and Greater China, Hanming brings more than ten years of leadership experience in programmatic marketing and sales,” said Chang. “Criteo is building a Commerce Marketing Ecosystem for retailers and brands to compete more effectively with larger e-commerce companies.  We are very excited to welcome him to the team to continuously build and develop long-term relationships with new and existing customers.”

Huang joins Criteo from almost ten years at Yahoo!, one of the world’s largest web services provider, where he was Head of Platform & Exchange APAC, and led teams across six markets to drive programmatic business transformation. He was also interim MD of Yahoo! India.

Source: Criteo



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