Fox Networks Group Asia opens its own content marketing ‘lab’

Fox Networks Group has become the latest Asia-based media owner to embrace content marketing by opening a new ‘creative production house’.

Known as Fox Content Labs, the studio’s opening follows efforts by Mediacorp, SPH and more recently The New York Times to bolster their native advertising divisions.

The announcement:

Consumers are bombarded by 10,000 marketing messages per day and 11 per cent of people use online ad blockers; and while brands vie for their attention through new digital strategies, they’re also struggling to take back control in the face of complex marketing structures and new threats to brand reputation.

Fox’s new offer gives brands more control over ad spend and provides an easier way to create integrated campaigns in a trusted, brand-safe environment. The Content Lab enables brands to increase their reach, deepen their engagement and deliver the most creative and compelling marketing strategies via known and loved channels such as FOX Sports, Entertainment, Movies and National Geographic.

While FOX has been at the forefront of branded content and advertising solutions for years, this is the first time everything in its vast portfolio has been consolidated under one brand and leadership. Unifying all brand funded production capabilities across the APAC region, FOX Content Labs delivers branded content solutions, from concept to creation.

Through FOX Content Labs advertisers can access the global scale and in-market expertise of FOX and work with just one point of contact through central production studios in Hong Kong and Singapore alongside experienced satellite teams in all FOX’s key APAC markets.

Mike Rich, EVP, Sales and Content Partnerships, FOX Networks Group Asia said: “Our goal is to be the number one partner of choice for brands in Asia and the Middle East looking to create premium quality, integrated content solutions; and to help advertisers drive a collective 1 trillion impressions across our key markets every year. With killer content at the heart of our business and a re-energised view on the power of advertising as entertainment, we are unrivalled in our ability to unlock new opportunities and deliver incredible value for the brands we work with.”

Source: Fox


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