MediaCom promotes Paul Waller to regional investment strategy leadership

The head of investment strategy for MediaCom China, Paul Waller, has been promoted to oversee the division across North Asia in a newly created role.

The appointment comes off the back of recent new wins for MediaCom, including Richemont, P&G in Korea, and Ikea in Japan.

The announcements:

With over 15 years of industry experience, 12 of which have been in APAC, Waller has been pivotal in helping to deliver cost savings, value and increased ROI for brands including AkzoNobel, FAW-VW and GSK.  Since he took up his current role at MediaCom China three years ago, Waller has also been instrumental in the continued advancement of MediaCom/GroupM’s cross-screen planning capabilities.

“Over the last three years, Paul has done a brilliant job delivering value for our clients in China, and this promotion is both a recognition of that work and the rapidly growing requirements we have across our North Asian network,” said Simon Broderick, MediaCom APAC Chief Investment Officer.

Mark Heap, CEO, MediaCom APAC, added, “Paul has proven himself to be a highly strategic thinker and valued investment lead for MediaCom China.  As the agency grows across the APAC region, it was an easy decision to expand Paul’s remit and to bring his  level of experience to other markets in the region.”

Waller will continue to report into Rupert McPetrie, CEO MediaCom China, and Simon Broderick, Chief Investment Officer, APAC.  His new role is effective immediately and he will continue to be based in Shanghai.

Source: MediaCom


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