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Mumbrella360 Asia sponsored sessions: Oath’s David Shing and Stephen Li from OMD

The ramifications for marketers of data privacy, media transparency and technological innovation feature as themes in latest the sponsored sessions to be announced for Mumbrella360 Asia. The three-day media and marketing conference will take place at the Marina Bay Sands in Singapore on November 7-9.

The sister event in Australia attracted more than 2,000 people when it was held in Sydney in July and was shortlisted again – for the seventh consecutive year – in the ‘Conference of the Year’ category at the Australian Event Awards – having won the award on two occasions in 2016 and 2012.

First up is a session from Oath titled ‘It’s the innovation stupid!’ It will ask those questions on every marketer’s lips right now. For example, when did the ad space get so complicated? Is it possible to grow brand love and drive performance at the same time? How can we jumpstart creativity? Welcome to the world of innovation – the golden thread that ties display, performance, creation and everything else brands seek together.

Next up is a session from the media agency OMD titled ‘The paradigm shift in data privacy: a matter of life, death and marketing’. For in an age where rapidly evolving technology has the ability to understand the most intimate details about our personal lives, how will society evolve to protect itself from the machines? And how will we safeguard the data we knowingly or unknowingly circulate, in order to protect ourselves?

In this session, OMD explores a world where your online behaviour reveals your innermost thoughts and your face becomes a cookie. A place where your sexual orientation, political views and – in some cases – criminal propensity are no longer your own secrets to keep, thanks to data-sharing and transformational technology.

Beyond the moral ambiguities of this new reality, how does it change the marketing landscape? How will it impact our CRM strategies, our research and profiling ambitions, and our ability to create universal appeal for brands that is personally relevant to consumers?

Li plans to speak about the marketing paradigm shift we are witnessing

In a world where data is so much bigger than marketing, the way brands use it is paramount. What are the implications on how we interact and transact with our consumers, and how can we safely navigate through this complex, paradigm shift? Find out the answers to these questions and much more when OMD’s Stephen Li and Paddy Crawshaw take to the stage.

Li is OMD’s CEO for the Asia-Pacific region. He ensures the network’s product is at the cutting edge, incorporating bespoke planning solutions for some of the world’s most prolific brands. As head of strategy for OMD APAC, Crawshaw looks beyond traditional planning currencies to elevate the role of communications in driving behavioural change.

Do keep an eye on the website for updates and sign up to our daily newsletter to ensure you are among the first to hear of new developments. For further information on the conference and to buy tickets go to the Mumbrella360 Asia website here. And for information on the sponsorship and exhibition opportunities at the event, contact the publisher Dean Carroll at dean@mumbrella.asia.

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