FYI

The New York Times opens Singapore sales office

The New York Times has announced it will open a new Singapore sales office, in a bid to reach marketers and brands in South East Asia.

The move follows the opening of a branded content studio in Hong Kong earlier this year.

The announcement:

The Singapore office will be led by Fairfax Media’s Tom Armstrong, who will take on the role of vice president of advertising, Asia Pacific, while Alexandra Benard will take charge of the Singapore office as advertising sales director.

“We’re so pleased to welcome Tom and Alexandra to The Times,” said Jean Christophe Demarta, SVP, global advertising at The Times.

“As our first ever VP of APAC, Tom’s diverse experience in both broadcast and digital media and his global perspective will be paramount as we continue to serve our brand partners in the region, helping them build modern solutions across advertising, content strategy and creation, programmatic buying and partnerships. Alexandra will lead the Singapore office with a deep understanding of travel and place branding advertising that will prove to be extremely useful in this part of the world.”

Source: The New York Times

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