Dr Mumbo

‘Philistine’ Gary Vee on Mark Ritson: Have you ever marketed when your life depends on it, or are you a pontificating MBA?

Dr Mumbo likes a good beef, particularly if he can help stoke it.

So the possibility of marketing motormouths Gary Vee and Mark Ritson metaphorically squaring up is almost too delicious for Dr Mumbo to contemplate.

Mark Ritson, as Dr Mumbo’s regular readers will be aware, is the trash-talking, truth-spitting marketing professor.

Gary Vaynerchuk, or Gary Vee as he is more popularly known, is the hustle-preaching social media firebrand.

They’re yet to actually cross paths though. And like all mismatched-cop buddy movies, their philosophies are somewhat different.

Vaynerchuk thinks going to marketing school is pointless and, indeed, extortion.

Prof Ritson thinks that Gary Vee is a “fucking philistine”.

So Dr Mumbo was delighted that Mumbrella’s Asia editor Eleanor Dickinson was in a position to put Ritson’s view to Gary Vee directly during a visit to Singapore to talk up his agency Vayner Media’s push into Asia.

And Vaynerchuk was happy to swing back in the most passive aggressive way possible, volunteering: “I don’t know who this man is.”

And there was more. If you’re teaching marketing, rather than actually feeding your family by doing it for your business, then perhaps your insight is worth a little less, Vee implied.

“I would ask him: has he ever done marketing to pay for his family’s wellbeing?”

“Maybe he has:  But there is a difference in being a marketer for the sake of being a marketer, and to grow up doing what I did, which was because my family had to pay its life based on the results of marketing.”

And he added: “I do not believe there is one single university on earth that is teaching marketing for the world we live in… I just think there is a lot of pontificating from MBAs and professors, who have been professional marketers their whole lives and they never had to do it when their life depended on it like I have.”

Over to you, Professor…


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