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Social influencer network Gushcloud raises US$3m despite past controversies

An influencer marketing network that was once exposed for paying people to bad mouth the rivals of Singtel has managed to secure US$3 million funding.

Gushcloud International, which was exposed by Singaporean blogger XiaXue for paying its bloggers to write negative things about the rivals Singtel, obtained the funding from YG Investment, the investment arm under South Korean music and entertainment agency YG Group.

The company said it would use the funding to expand its newly-formed entertainment arm Indonesia, Philippines and Vietnam, where it said it would “invest in social media talent and content management companies focused on beauty, parenting, sports, music and gaming”.

Gushcloud also said it planned to start a new cosmetics products and content company, and will launch a number of consumer events across South East Asia.

Currently the company represents 12,000 influencers across eight countries in Asia.

The move follows Gushcloud’s acquisition by Korean firm Yello Digital Marketing Group in 2015, after when the company rebranded its logo.

Earlier this year, Gushcloud restructured its operation into two business groups: the Gushcloud Agency and Gushcloud Entertainment. The move saw the appointment of Ng Siang Hang as CEO of the agency group, while Althea Lim took on the CEO role of the entertainment group.

She said: “Gushcloud Entertainment is committed to working with partners across South East Asia in building out the entertainment ecosystem to create more cross collaborations between influencers and content creators who are the new celebrities in today’s age.”

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