Stranger Things returns to Yishun in eerie Netflix spoof

Following the return of Netflix’s popular series Stranger Things on Friday, the streaming site’s Asian edition has unveiled another ad featuring Singapore’s infamous district Yishun.

The minute-long clip dubbed ‘Stranger Yishun’ features a number of creepy scenes from the Singapore’s Housing Board estate’s most notorious history, including multiple cat deaths, a sink hole appearance, a ghost and a car park fight that took place in January this year.

Given a creepy aura to reflect the series’ ‘Upside Down’ parallel universe, the video follows on from a teaser trailer released earlier this year showing a shadow passing by the Yishun MRT station sign.

Although known as being the former home of recently appointed president Halimah Yacob, Yishun has a long-running reputation for grim events, including an alleged murder, an attack in a shopping centre and a spate of grisly attacks on cats – the latest occurring just last week.

However, following the appearance of Singapore’s own answer to the telekinetic character Eleven, the video’s ‘twist’ is revealed as a man shouts “cut” and the entire clip is revealed to be the work of a local production company – who realise a little too late that their film may have already been done.

Released on Facebook and Instagram yesterday, the video has already caused a stir among Singaporeans and Yishun residents.

While Havas Singapore has worked with Netflix Asia in the past on campaigns, this particular work on Stranger Things was carried out by Singapore agency Pinwheel.


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