FYI

Text100 hires Lee Devine as creative director for APAC

Text100 has appointed Lee Devine as its new creative director for Asia-Pacific.

Devine will be based in Text100’s Singapore office, and joins the agency from APV in Hong Kong.

The announcement:

Prior to his current role, Lee was Creative Director at APV in Hong Kong, where he led a team of in-house creatives, writers, editors and producers, creating content for a brand portfolio that included FWD, Manulife, Prudential and Morgan Stanley.

Earlier in his career, he spent more than five years working at IncrediBull, a creative agency based in London under the leadership of Richard Parkinson, now Text100’s Global Creative Director. Lee’s clients included Nokia, NCR, Skype, New Look and Nestlé. IncrediBull was acquired by Text100 in 2015.

“We’re delighted to have made two great creative hires – and here, in Asia, we’re especially excited to have Lee Devine join the team,” says Lee Nugent, APAC Regional Director at Text100. “His fantastic track record in delivering work that wows clients and colleagues alike, coupled with his innate understanding of how the role of a creative lead needs to foster a culture of creative democracy in a modern communications agency, meant that we just had to hire him. Lee’s appointment is a key step towards making sure meet our agency goal of delivering inspiring work to clients time and time again.”

Lee Devine comments, “I’m proud to join Text100 and the exceptionally talented teams here in APAC. Digital platforms have democratised the way we consume and share content. For our clients, that means that it’s no longer about the brand that shouts the loudest – it’s about the brand that listens hardest and spends less time talking about itself and the more time talking about the things that matter to its audiences. That’s what we help our clients do: turn the things their audiences care about into stories. I’m here to lead our fantastic creative teams to even greater heights.”

Source: Text100

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