Vocanic general manager Charlie Young to exit agency

The general manager of social relationship marketing agency Vocanic is to leave the company after two years, GroupM’s Singapore boss has confirmed.

Charlie Young, who joined the agency in August 2015 as its strategy lead, is to leave by the end of the month, according to Puneet Arora, the chief executive officer of GroupM Singapore.

Three months after joining, Young was promoted to general manager of Vocanic. He had previously worked at Group Digital Life at Singtel and had been a strategic planner at a number of the GroupM agencies both in Asia and in the UK.

However, five months after his promotion, Vocanic’s CEO and founder Ian McKee suddenly departed the company after 11 years.

Shortly after, the agency lost its major client Star Hub after the telco decided to take its social media duties in-house.

Young’s departure comes two years after Vocanic was acquired by GroupM to sit alongside its media agencies in South East Asia.

Arora declined to give more details about the circumstances surrounding Young’s departure, but said a replacement was due to join in the next few weeks.

Meanwhile, Arora and APAC CEO Mark Patterson refuted ongoing speculation that the company is to merge Vocanic into GroupM, thus ceasing its existence as a brand.


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