Features

24 Hours with.. Foodpanda’s Laura Kantor

24 Hours With... spotlights the working day of some of the most interesting people in Asia’s marketing and media landscape. Today, we hear about a day in the life of Laura Kantor, the head of marketing for Foodpanda Singapore

8.50am. Get into the office to 127 unread emails and Skype messages. Foodpanda, and our sister company, foodora are present in 21 markets, and with our HQ based in Berlin, I usually arrive to a barrage of emails that I tend to leave until later in the day.

I spend the first 15 minutes sipping a chai latte from The Coffee Bean & Tea Leaf –one of my latest obsessions) – and reading highly descriptive complaint emails from the weekend. An effective complaint email is an art form – I used to think my mum was the master of this – she’s been able to score ten’s of thousands of air miles over scuffed luggage and dirty seat holders – but I’ve seen a fair few in my time at Foodpanda that have topped even her.

10am. We have the weekly office huddle where each team shares their performance from the week before, and everyone gets a round of applause – our logistics team averaged a delivery time of 28 minutes, our sales team signed Starbucks (something our managing director, Luc, is extremely excited about), our account management team are working hard with and our marketing team shares updates on our rebranding campaign which saw us takeover Raffles Place MRT and various PR initiatives.  This week, was our best ever week in terms of growth and orders, and this has been the case since I joined the company over a year ago.

11am. Rebranding meeting. This is the last of our weekly team meetings on rebranding. Over the last few months, we worked tirelessly to transform all nine Foodpanda markets from orange, to pink. In Singapore, we made the transformation in a 24 hour period – swapping uniforms for 2,500 freelance riders overnight, re-decorating our office (similar to a 60 minute makeover) and swapping window stickers and door hangers from 1,500 restaurants using 30 promoters. Needless to say it’s been a crazy few weeks.

12pm. Lunch with a vendor – one of my favourite parts of this job. I go for a meeting to one of my favourite restaurants, Kinara, to talk about our upcoming rebranding initiatives, and our photographer also takes photos of some of their dishes. While I’m there I take the opportunity to devour their buffet. It would be rude not to.

2pm. Back to the office, feeling somewhat stuffed, and hold our marketing team weekly meeting. My team now consists of six people. We go through our individual updates and then focus on our priority for the next few weeks – the rebranding party. As suspected, a number of things have not gone to plan – the projector for our art installation won’t fit through the door and our tickets sold out in less than 24 hours, but we come up with a few alternatives.

3pm. I now have an hour or so in between to ‘actually do some work’ which includes approving a script for our upcoming SGAG video, responding to our restaurant partners around specific marketing campaigns, chasing my boss to approve a few of our budget requests, and checking our global marketing report track our live campaigns.

4.30pm. Travel to Tanglin to meet with the WWF and discuss some CSR initiatives for 2018 – very excited about what we can achieve together.

6pm. Get a taxi home, respond to a few emails and then spend the remainder of my journey home messaging my boyfriend, Diogo, on what we want to eat for dinner.

6.30pm I get home, and we finally decide on Pizza Express. I have a quick call with our global head of PR in Berlin and our PR agency in Singapore, W, to run through our initiatives for the month.

7.30pm. I head down to the pool for a quick swim. It’s one of my favourite things to do in the evening and definitely something I’m taking advantage of while living in Singapore. The closest thing I had in Coventry was a moderately full paddling pool in the back garden that always tended to collapse.

8pm We order Foodpanda, of course. Our pizzas arrive and enjoy them while watching the latest episode of This is Us (my choice, not Diogo’s..). The rest of the evening is spent relatively relaxed, flicking between Youtube videos and various Ted Talks.

9pm I read a few chapters of The Originals by Adam Grant, book book I bought nearly six months ago and can’t quite get through fast enough.

10pm It’s time for a quick meditation session using my trusty Calm app, and then it’s off to bed.

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