ACMA reveals 10 new board members following Singapore relaunch

A month after it relaunched as an official organisation, the Asia Content Marketing Association has revealed the 10 new board members who will propel the body through its first year.

The following 10 new members, who were appointed following an application process, will remain in place for one year. They are:

  • Nik Vyas, Executive Board Director and Content Lead at Publicis Media, Singapore
  • Akshay Bajpaee, Head of Channel Partnerships, APAC at LinkedIn
  • Isabella Barbato, Head of Marketing APAC, Outbrain
  • Oliver Budgen, Head of APAC, Bold Media, APAC
  • Miguel Bernas, Vice President, Digital Marketing, Mediacorp
  • Mike Jackson, Managing Director at MEC Wavemaker
  • Damien Bray, Founder and CEO Asia, Brand New Media
  • Babar Khan Javed, Technology Editor, Campaign APAC, Haymarket Media Group
  • Fotini Paraskakis, Managing Director, Endemol Shine Asia
  • Jacqueline Tok, Vice President, Media & Sponsorship, Sony Pictures Television Networks, Asia


Also continuing their leadership positions will be vice chair and former Outbrain head of brands Timi Siytangco and treasurer Simon Kearney, from the agency Click2View.

Timi Siytangco

The two of them, who served in these roles while ACMA was a volunteer group, will lead the body alongside chairwoman Andrea Edwards, founder of The Digital Conversationalist.

Coinciding with the board’s announcement, ACMA has also revealed four committees that will aim to tackle a range of issues in the content marketing arena. They are education, led by Barbato and Bray; showcase under the leadership of de Rozario and Siytangco; insights, led by Hochuli and brands under the management of Edwards.

ACMA was originally founded in 2012 by Nick Fawbert and Don Anderson. The group then announced a more formal opening, launched a website and formed a board of local industry players in 2015.

This year, it was incorporated as a premier peer-to-peer professional association for content marketing in Asia.

Publicis Media content lead and new member Vyas said: “ACMA is about harnessing the power of that collective talent to push forward a common agenda. We will help brands understand how to craft more strategic content strategies and produce better quality content, which connects with people and meets clients’ business goals.”

According to a recent study, marketers in the Asia-Pacific region were the only ones in the world to rank content marketing as their number one priority for 2017.

A global report by NewBase (formerly known as Publicitas), revealed that nearly 60 per cent of APAC marketers and agency bosses believed content marketing to be a main priority for the industry, while only half worldwide considered it as a top focus.

Singaporean entrepreneur and travel app Wander founder Krystal Choo famously once claimed that brand-produced content “doesn’t convert” and is unlikely to lead to a positive action such as a sale.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing