Dentsu X replaces creative head Mike Middleton with Dubai-based Joao Flores

Following the departure of several senior leaders, the recently rebranded agency dentsu X Singapore has appointed Joao Flores as its new head of creative.

Joao Flores

Dubai-based Flores will replace Mike Middleton, who had led the formerly-named Dentsu Mobius’ creative team for the past two years before his abrupt departure in August.

Mike Middleton

In his new role, Flores will be “responsible for evolving dentsu X’s creative media product in the region and will focus on coaching and developing creative talent within the business”, the agency said in a statement.

Flores was previously the executive creative director at HorizonFCB in the United Arab Emirates. He has also previously acted as creative director at Cheil Iberia and worked at Spanish agency Niu.

Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said: “Our business continues to evolve and grow within the region. We will continue to shape our creative and leadership talent bench to bring the best ideas to the table and to deliver greater business results for our clients. dentsu X is well-positioned to drive convergence of creative, media and technology with Joao’s appointment.”

Flores’ appointment follows both Middleton’s departure and that of dentsu X’s  group head of business, Roger Mulchandani, who both departed after Dentsu Mobius and Dentsu media were merged to form the new entity.

Earlier on, the agency also parted ways with its content business development Kentaro Kato.

Following the departures, dentsu X general manager Phil Adrien told Mumbrella Asia that the agency had “identified a need for change to further strengthen our leadership”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing