Google experiences 25% growth in advertising revenue from Asia-Pacific

Google’s chief business officer has declared himself to be a “big fan” of Asia-Pacific after witnessing a surge in advertising revenue across the market.

Philipp Schindler told a recent conference that the search giant had seen revenue growth of around 25 per cent from the region, in particular from emerging markets like the Philippines and Vietnam.

Speaking at the Credit Suisse Technology, Media & Telecom conference held earlier this month, Schindler described APAC as being “absolutely on fire” in terms of innovation and entrepreneurship.

He said: “We see really interesting growth rate there as well and this goes for the most more mature markets in the region like APAC, like Japan for example. It goes for the emerging markets we have, whether it’s the Philippines or Vietnam. We have really interesting growth on the advertiser side.

“I think the growth rate on the advertiser side is somewhere in the 25 per cent range. So really, really nice development and we will continue to invest. I am a big fan of APAC and emerging markets in general.”

When asked whether Google’s presence in APAC could become as large as developed markets such as the United States and Europe, Schindler added: “We’re not making an assessment about the size of this, but there is no doubt that there is really interesting opportunity.

“I mean look at the innovation going on in this region right, look at where Japan has been on the mobile development side, leading the world, look at a lot of the other areas there.


Philipp Schindler

“Look at the energy level of entrepreneurship, look at how SMBs already interact with us, look at all the different partners we have, look at the importance of the app developer ecosystem coming from that side of the world. I mean it’s absolutely on fire.”

In APAC, Google has made significant investments in both advertising and e-commerce. Yesterday the Silicon Valley giant launched a new tool that will let users research, and compare products on Google Shopping. 

Earlier this year, the company also launched a new payments wallet, Tez, in India, which lets users link up their phones to their bank accounts. According to Google, Tez managed to secure 7.5 million users in just five weeks.

Calling Tez an “interesting development” Schindler said the payments system had seen 30 million transactions since it launched in September.

In addition, Google also recently introduced its Translate mobile app in China following after largely boycotting the market for seven years. 

According to a recent report, global online advertising revenue reached $US42.8 billion globally this year, up 25.8 per cent year-over-year, with Facebook and Google taking 74.5 per cent of the market.


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