Hiccups, sneezes and cracking knuckles highlight ease of using QuikrJobs
A new three-film campaign by Mullen Lintas Bangalore for QuikrJobs has used hiccups and sneezes to convey how quick and easy it is to hire talent.
The company, which specialises in entry level white collar and blue collar jobs, has rolled out the campaign in a bid to position QuikrJobs as a leading online recruitment platform among recruiters and employers.
Shriram Iyer, national creative director at Mullen Lintas, said: “Recruitment simplified [is the] central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light-hearted and memorable.”
The campaign is spread across multiple screens both on and offline.
Credits
Client: QuikrJobs
Chief marketing officer: Vineet Sehgal
Senior manager, marketing: Ruchika Gupta
Agency: Mullen Lintas
Creative
President and national creative director: Shriram Iyer
Unit creative director: Santosh Ramakrishnan
Account management
Executive director: Kishore Subramanian
Vice-president: Anil Nair
Account director: Arjun KD
Account manager: Akshata Srivastava
Planning
Vice-president: Sushma Rao
Production house: Amorphous films
Director: Shayondeep Pal
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