Dr Mumbo

‘Just a flesh wound’ – the SMRT crash according to Channel NewsAsia

Dr Mumbo imagines the PR folk at the SMRT must have had a sleepless week in the wake of the Joon Koon collision on Tuesday.

Given the crash was one of the biggest omnishambles on Singapore’s otherwise pristine rail record, Dr Mumbo is certain the crew usually tasked with putting out tweets along the lines of “Two-minute delay on the Downtown Line” had a busier week than usual.

Full-on as the week must have been, the PR team must at least have felt reassured by Singapore’s national broadcaster Mediacorp’s efforts to help keep everyone calm and carrying on.

Nothing to see here at all folks was seemingly the message here. As such Dr Mumbo must applaud Mediacorp’s efforts to play down a situation. Not even Monty Python’s Black Knight could have done better.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing