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MullenLowe APAC names Kanika Mathur as COO for Unilever

MullenLowe Group has appointed Kanika Mathur as the new chief operating officer for Asia-Pacific covering the Unilever account.

Kanika Mathur

Mathur has joined the company in Singapore from Dubai Tourism and Commerce Marketing, where she was the senior vice president for content marketing.

Like MullenLowe APAC chief executive officer Vincent Digonnet, Mathur has previously worked for the now Publicis Sapient-owned agency Razorfish.

In her newly created role, she will be responsible for the Unilever brand in Singapore, where MullenLowe leads Lifebuoy, Clear and Closeup globally.

Helen Bell, global COO Unilever, MullenLowe Group said: “With a FMCG giant as complex and dynamic as Unilever, the challenge will always be ensuring that we are fostering a strong and collaborative culture across our local teams and in partnership with global.”

 “This is something I’ve been passionate about driving across the entire MullenLowe Group and in no place is this more crucial than across Asia Pacific with its fragmented and culturally diverse markets. Having someone with Kanika’s experience and skillset means we can truly execute our vision of a truly global, local strategy for Unilever’s brands in Asia.”

Digonnet added: “Kanika’s experience speaks for itself and I look forward to working with her in the months ahead to lead our partnership with Unilever across APAC.”

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