Mumbrella360 Asia is not just a conference, it’s a community – your community
Mumbrella360 Asia is not just a conference of big-name speakers – it is a mirror on what the industry has been doing of late and what it will be doing next. If there is a secret sauce, the grassroots industry involvement is it – writes Mumbrella Asia's Dean Carroll
Envisioned as a media and marketing conference like no other, Mumbrella360 Asia is truly designed to be a happening by the industry for the industry. As a result, most of the 65 sessions that will be running at the event this week were proposed by you – the readers of Mumbrella Asia – following our call out for industry submissions.
That’s why the program is populated by hot-button topics. They include AI, Blockchain, doing business in China, VR and AR, data, dark social, transparency, content marketing, going viral, brand safety and location-based marketing to name but just a few.
These are the things you are grappling with in your daily working lives. So, naturally, these are the things you want to know how to do better, smarter and with smaller budgets.
What this means is that 360 is not just a conference all about big-name speakers. It is much more than that, it is a mirror on what the industry as a whole has been doing of late and what it will be doing next. If there is a secret sauce, the grassroots industry involvement is it.
Don’t get me wrong, we do have a good sprinkling of stardust with international keynotes such as Initiative global CEO Mat Baxter – for example. There are even conference firsts. Like the panel of senior industry executives hooked up to a lie-detector test, ready to defend the way they spend ad dollars live onstage. So the sizzle is certainly still there too.
But that is not the raison d’être. Rather, the reason for the conference to exist is to build the strength of the community through collaboration. It’s about being collegiate as well as competitive in order to grow the sector. And it’s about enabling you to return to your desk afterwards with the latest thinking on how to do your job better than ever before.
With that in mind, all that remains now is – for those of you who haven’t yet done so – to purchase your tickets here and join the 1,000 plus people already registered to attend the event this week at the Marina Bay Sands (November 7-9).
So far you’ve been very generous, you’ve invested your valuable time in making sure the content is first-class. Now we need you to turn that goodwill into a transaction. For communities only work when everyone has skin in the game. See you there neighbour.
Dean is the general manager at Mumbrella Asia. He is an experienced British journalist, who has worked in a number of international markets including Singapore, Australia, Dubai, Switzerland and the United Kingdom. As well as his media work, he is also a published academic.
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