American digital agency Gutenberg to launch APAC HQ in Singapore

A New York-founded digital marketing agency is to open an office in Singapore in a bid to create a new Asia-Pacific hub.

Gutenberg has announced plans to open its ninth office globally and expand its Asian presence from its current base in India.

Priscilla Selwine, Gutenberg’s Bangalore-based senior vice president for APAC, will relocate to Singapore to lead the new regional headquarters.

Priscilla Selwine

The agency, which was founded in 2004, will have a team of up to seven people in Singapore by the end of 2018, an spokeswoman said.

Currently, the agency’s main client is Smarten Spaces, a Singapore-based artificial intelligence company focused on building smart cities.

The spokeswoman added: “We look forward to bringing our expertise to clients in areas like FinTech, AI, healthcare, financial services, and technology to name a few.”

Gutenberg founder and CEO Harjiv Singh said: “I am excited to launch our Singapore office. Singapore is truly a global digital hub with fantastic infrastructure and opportunities for expansion into ASEAN.

 “McKinsey, in a recent report, called the 10 member states of ASEAN an economic powerhouse. ASEAN’s 600 million people comprise one of the largest trading blocks in the world, and the rapid growth of its digital market will be an exciting business opportunity for us”. 



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