Nicolas Winding Refn teams up with W+K and Nike China for ‘Shanghai Fast’

Director Nicolas Winding Refn has utilised his signature use of neon to bring Nike China’s new film for Shanghai Marathon to life.

Created by Wieden + Kennedy,  ‘Shanghai Fast’ celebrates the speed of the city and the incredible athletes who run it.

The 90-second film features a female runner at the end of a mundane run who is suddenly taunted by a series of mysterious city locals who challenge her to keep up with their speed.

“What unfolds in this simple idea is an evolution to an adrenaline-fuelled chase sequence; capturing not only the physical mechanics and intrigue of a classic film chase through the streets, alleyways, and rooftops of the city, but also the unmistakable beauty and spirit of old and new Shanghai,” said Erwin Federizo, creative director at W+K Shanghai. “This film is just as much a love letter to the city of Shanghai as it is a motivating Nike ad.”

Best known for films such as Drive and Only God Forgives, Refn’s direction takes the action from Shanghai’s traditional lane houses to its highest skyscrapers.

The campaign also includes interactive neon installations along popular running routes, social content and in-store videos and graphics. The artwork used for print executions was photographed by Pari Dukovic.

Shanghai Marathon takes places on 12 November.


Agency: Wieden + Kennedy Shanghai

Executive creative directors: Ian Toombs, Vivian Yong

Creative director: Erwin Federizo

Art director: Max Pilwat

Copywriters: Arlene Lu, RunQ Zhang

Senior experiential creative: Marula Vaz

Head of integrated production: Sanne Drogtrop

Executive producer: Bernice Wong

Senior producer: Raymond Lau

Post producers: Jacob Lincoln, Fang Yuan

Art producer: Angela Liu

Senior editor: Leon Yan

Senior planner: Leon Lin

Junior planner: Carina Huang

Business director: Dino Xu

Associate account director: Jim Zhou

Senior account manager: Qinna Ye

Account manager: Shawn Kai

Senior account executive: Xueer Ren

Head of project management: Nicole Bee

Business affairs: Jessica Deng, Kathy Zhan

Head of design: Fish Ho

Designers: Deer CL, Fan He, Meng Ke, Benson Pang

Production managers: Vic Zhang, Stone Xue

Digital imaging artist: Changqing Lee

FA Artist: Austin Hu

Marketing director: Jessica Sinn

PR manager: Evelyn Hsu

Production company: Stink Shanghai

Director: Nicolas Winding Refn

First assistant director: Jo Chan

Second assistant director: Gary Hua

Director of Photography: Adolpho Veloso

Executive producer: Brenda Tham

Line producer: Julie Chen, Li Jia

Production manager: Allen Tsao

Art director: Chang Hsiao Shu

Editorial: Lost Planet

Editors: Saar Klein, Jason Hinkley

Assistant Editor: Lee Bacak

Producers: Evan Cunningham, Aimee Hinkley

Executive producer: Gary Ward

Colour: Company 3

Colourist: Tom Poole

Producer: Alexandra Lubrano

VFX/Finishing: Jane Studios

Creative director: David Parker

Lead flame artist: Tim Bird

Flame artists: Matt Trivan, Scott Johnson, Jameson DeSantis

VFX producer: David Won

Executive producer: Nancy Hwang

Composer: Cliff Martinez

Composer: Tim Lincoln (Teaser)

Sound design + mix: Aaron Glascock


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