FYI

UM wins media account with Singapore Institute of Management

UM has been named as agency-of-record for the Singapore Institute of Management following a competitive review.

The announcement:

Originally founded by the Singapore Economic Development Board, the Singapore Institute of Management is one of Singapore’s leading private education institutions.

IPG Mediabrands Singapore Managing Director David Haddad commented, “SIM provide diverse learning experiences with an overarching vision to be the centre of excellence in education, management development & lifelong learning. UM’s core behaviour of curiosity  makes for a symbiotic relationship between our two organisations.”

Haddad continues, “We are really excited to partner with SIM at this exciting junction of their transformation journey to disrupt and re-visualise the education models for today’s consumer”

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