Bloomberg’s 24-hour news Twitter network TicToc goes live

Bloomberg Media has officially launched a 24-hour news network, which aims to mix breaking news content from Twitter with live reporting from the media giant.

Named TicToc by Bloomberg, the Twitter channel will be staffed by a reported team of 50 editors, producers, social media analysts and marketers in a move that the broadcaster has dubbed the world’s first “social news network”.

The network will be available on Twitter at @tictoc, and will feature a mix of live news content digested from Twitter users — which Bloomberg said it will verify — and the network’s own live video reporting.

Although the bulk of the team will be based in New York, Bloomberg said coverage will focus on general interest news worldwide.

According to a statement from the company, an hourly update of global news will be available in short clips posted to TicToc.

News coverage will initially be updated from 6am to 10pm, expanding to 24 hours in early 2018.

“It’s early days, but what makes TicToc by Bloomberg unique is that consumers will be able to watch live news and the conversation around it at the same time, all while a dedicated team of Bloomberg editors verifies the facts. We’re leveraging our journalism and data to reach and inform an intelligent audience on Twitter around the world,” said Bloomberg editor-in-chief John Micklethwait.

Twitter recently rolled out the new length to all its users, raising the number of characters from 140 to 280.


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