Del Monte appoints UM for Philippines account

UM has been appointed as the media AOR for Del Monte, the branded food and beverage production and distribution company.

The news follows a competitive pitch which included Del Monte’s two incumbent agencies.

The announcement:

Selected for the originality and creativity for their insights and strategies bolstered by their strength in trading, UM Philippines has been awarded the full portfolio of the Del Monte business including media, digital, and on-ground.

Venus Navalta, IPG Mediabrands Philippines CEO commented, “At UM we use better science, to drive better art, and better outcomes. Our insights were anchored in solid data. We use advanced marketing analytics to power our recommendations, ensuring we can deliver the business results to give Del Monte a competitive advantage.”

Eileen Manuel-Asuncion, Marketing Head, Del Monte Philippines commented, “We were very impressed by the depth of UM’s knowledge on our business considering they were the only non-incumbent among the agencies who pitched. Their insights and strategies were spot-on with a strong connection to their fresh ideas and approach.”

Eileen continues “We were searching for a partner who can lead and collaborate with our creative agencies, and we are confident in UM’s ability to fulfill this role”.

Reena Francisco, UM Philippines Managing Director commented “We’re extremely proud and happy to partner with Del Monte. The team worked incredibly hard to sharpen their strategies and hone their ideas for this client. We are appreciative that Del Monte has entrusted UM with all of its digital, traditional media and events – and we are excited to get to work!”

UM’s appointment is effective immediately.

Source: IPG Mediabrands


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