Dentsu Aegis Network promotes gyro’s Ben Wightman to head of data strategy APAC

Dentsu Aegis Network has promoted gyro director Ben Wightman to the group’s head of data strategy for Asia-Pacific in a newly created role.

He will work with Vikram Bansal, DAN’s chief data officer to “drive more holistic data-led thinking across all agency brands”, the agency said in a statement.

The announcement: 

Ben is a seasoned professional with more than 15 years’ experience both on the agency and client side. He moves from gyro – Dentsu Aegis’ B2B marketing specialist agency, where he served in a number of senior roles, including Regional Group Strategy Director and Client Service Director.

He was instrumental in building gyro’s data-oriented channel and sales enablement service offering, working with leading IT clients. Outside of his core gyro role, Ben also served as Co-chair of Dentsu Aegis Network Singapore’s data council; Asia Pacific Champion of gyro’s data-focused Precision services; as well as the agency’s global thought leadership in martech and channel sales enablement.

Commenting on the appointment, Vikram said: “Ben brings a broad perspective of results-driven marketing to support Dentsu Aegis Network’s strategic growth efforts in data. He is a recognized thought leader in his field and his deep understanding of the potential and opportunities that data provides gives us an added advantage to advance our leadership at the forefront of the digital economy.” 

“Superior consumer experience in this era of ‘people-first marketing’ must be driven by real-time data analytics across customer value touchpoints. I look forward to championing Dentsu Aegis’ leadership in data, including many industry-leading proprietary optimisation and automation tools,” added Ben.

Source: DAN APAC


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