Farrokh Madon named chief creative partner at JWT Singapore

Farrokh Madon has cemented his position at J. Walter Thompson Singapore after being appointed as chief creative partner in a newly created role.

As one of Singapore’s best-known creative leaders, Madon joined JWT in a freelance capacity last year following the departure of the short-lived CCO Chris Chiu, who is now at DDB.

Mumbrella Asia understands Madon will work alongside other creative leaders at the 200-person agency, hence the title ‘partner’ rather than ‘officer’.

The position will mark the first permanent role for Madon since moving on from Y&R Singapore, where he was CCO, in 2014.

In a career spanning Singapore, Amsterdam and India, Madon has worked for agencies such as Ogilvy & Mather, Saatchi & Saatchi, Batey, M&C Saatchi. He has also acted as the global creative lead on Singapore Airlines and as the regional creative director on MasterCard, Gillette and Caltex.

In his new role, Madon effectively will take over the position previously held by his wife Valerie Cheng, who left the agency after more than five years in 2015 to join Facebook. 

She has since moved on from the social media giant to take over as CCO for South East Asia at Havas. 

His elevation follows a recent raft of structural changes at JWT, whereby Jacco ter Schegget, the former president of OgilvyOne China, was appointed as the South East Asia chief executive officer for the JWT Company.

His appointment saw the alignment of both the creative agency and the digital shop Mirum to “present a cohesive, integrated offering to clients”.

Since his appointment, the agency’s Singapore CEO, Peter Womersley, and Bangkok/South East Asia CEO, Bob Hekkelman, have departed. 

Commenting on Madon’s appointment, Schegget said: “Over the past year with us, Farrokh’s proven abilities as a ‘big picture creative’ make him invaluable as our client portfolio continues to grow and we push forward with our business transformation for J. Walter Thompson and Mirum. It’s one of my core beliefs that our people should be both talented and nice, and Farrokh more than delivers on both those counts.”

Madon added: “There has never been a more exciting time to build brands. The confluence of technology and storytelling is creating great opportunities to communicate in memorable ways. I’m glad to join Jacco and the team in the exciting journey ahead.”


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