FYI

KRDS wins social media account with Schroders Singapore

KRDS has been appointed by Schroders Singapore as its social media agency after winning a recent pitch.

The Singapore-based agency will be tasked with creating a comprehensive social media strategy, covering social channels such as Facebook, LinkedIn and Youtube.

The announcement:

Schroders is one of the largest asset management firms in Singapore with its presence dating back to the mid- 1970’s. They manage funds for a broad range of clientele here which includes retail as well as institutional investors.

The content will focus on telling the story of Schroders and why it has been the primary choice for institutions and individuals across Singapore. KRDS Singapore will create a comprehensive social media playbook, which will focus on the development of an overall creative approach such as tone of voice, style references and create interactive content in the form of micro-videos, cinemagraphs and more.

Preetham Venkky, director of Asia at KRDS, said: “We are excited to partner with Schroders and lead with our digital experience to help achieve their goals by strengthening their foothold on social. We are confident that our partnership will help Schroders build an ideal relationship with seasoned investors and beginners alike.”

Isaac Poh, digital marketing Lead at Schroders Singapore, said: “As an established global investment management firm, Schroders is committed to ensuring that our clients are engaged with us at every level, and social is by far one of the most effective ways of achieving this today. We look forward to a rewarding partnership with KRDS.”

Source: KRDS

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