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MullenLowe Singapore CEO Shannon Cullum quits after just 16 months

The chief executive officer of MullenLowe Singapore is to leave the company after just over a year, the agency has confirmed.

Shannon Cullum has stepped down from the agency to join the social engagement platform JET8 as the new global chief marketing officer from January 1.

Canadian-born Cullum previously spent 13 years at Saatchi & Saatchi, working across China, Russia and Indonesia. In 2014, he became the CEO for Saatchi & Saatchi Singapore, Malaysia and Indonesia, before joining MullenLowe Singapore in August 2016.

A replacement for him has not been confirmed. However, the recently-appointed Asia-Pacific CEO, Vincent Digonnet, will oversee the Singapore operation in the interim period. MullenLowe refused to comment further.

His departure follows a number of changes within MullenLowe as the global network attempts to implement its ‘hyper-bundled’ – or integrated – structure.

Things kicked off in Vietnam with the exits of MullenLowe Vietnam chief executive officer Michel Borelli and the executive creative director Adrian McNamara.

Following this, the network’s digital agency MullenLowe Profero Tokyo parted ways with its creative agency partner of 15 years, Standard Advertising, in a bid to bring “everything under one roof” in Japan.

The group then underwent another shake-up in Asia by merging its creative and digital agencies in China, creating a 230-person organisation led by former DDB China chief executive officer Richard Tan.

Meanwhile, over in India, the CEO MullenLowe Lintas Group, Joseph George, quit the agency after more than a quarter of a century.

At them same, time the company has started to bring more capabilities under its umbrella, starting with public relations through the acquisition of the communications agency Salt in London and Singapore. 

Founded in 2004, Jet8 allows social media influencers to earn money via a mobile wallet in return for brand endorsement. The platform is active the Philippines and Indonesia and works with brands such as 7Eleven and Circle K.

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