OMD Hong Kong hires Blue 449’s Sophie Mangnall as strategy director

OMD Hong Kong has appointed Sophie Mangnall as its strategy director, reporting to chief executive officer Deric Wong.

Mangnall joins OMD from Blue449 in Hong Kong, where she has been the agency’s regional strategy director since 2015, working on international accounts like Shangri-La, PUMA, BASF and Swarovski.

Prior to Hong Kong, Sophie was with ZenithOptimedia and MediaCom in the UK, serving multinational Telco, FMCG and Digital Broadcasting brands.

Wong said: “Having worked in Hong Kong and the UK across multiple client categories, Sophie adds to OMD Hong Kong’s diverse talent pool – giving us an international vision that is still deeply grounded in local perspectives. Her passion for strategic planning makes her a natural addition to the team”.

“I’m very excited to be joining OMD at a time when specialist skills and the breadth of resources at an agency can have a significant impact on clients’ business results. OMD certainly has both, and I look forward to contributing to the further growth of our clients’ businesses through bespoke strategies and approaches,” added Mangnall.


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