Outbrain parts ways with brand agency head Jonathan Pacey after just 6 months

The recently-appointed head of brand agencies at Outbrain South East Asia is to leave the company by the end of the this year.

Jonathan Pacey first joined the content discovery platform in July after previously spending the last four years working at Sydney-based digital platform

Before then, Pacey held a number of commercial roles at Australia’s biggest media houses, including News Corp and Fairfax.

Isabella Barbato, Outbrain’s head of the marketing Asia-Pacific, confirmed Pacey’s departure saying: “We can confirm that Jonathan will be leaving Outbrain in Asia Pacific in January 2018.

“It was a decision based on requirements of the business and his personal career goals. We wish him all the very best in his future ​endeavours.

“W​e are closing another record year and continuing our growth ​trajectory ​and investment​s​ in the markets.”

Outbrain, a network that integrates with publisher websites to reroute readers through sponsored stories, has had something of a rocky year globally.

In June, the company announced it was cutting four per cent of its workforce as part of a refocus towards programmatic media trading, rather than editorial tools.

Although Outbrain APAC told Mumbrella Asia at the time that the layoffs did not hit the region, managing director Ayal Steiner indicated the business’s renewed direction in an interview with this site earlier this year.

Discussing the company’s deal with AppNexus, which gave brands access to Outbrain’s inventory on its Marketplace, Steiner said: “We want clients to reach the right consumers, but it has to start with the story and the content. The AppNexus deal allows us to leverage their technology, and there will be other programmatic vendor partnerships to follow.”


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