BBDO Vietnam hires Andrew Chu as ECD after Chris Catchpole exits

The creative leadership of BBDO Vietnam has undergone a changing of the guard following the sudden departure of executive creative director Chris Catchpole.

Resigned: Chris Catchpole leaves BBDO Vietnam after less than a year

The agency has appointed GREYnJ United Bangkok’s Andrew Chu as its new creative head after Catchpole resigned late last year to found his own creative start-up.

Details about the new venture remain sketchy, however Mumbrella Asia understands it will be based in Ho Chi Minh and will position itself as a ‘new style’ creative collective.

Catchpole moved back to BBDO Vietnam early last year after spending a year at BBDO sister agency Interone China.

The ECD role at BBDO Vietnam had been left officially vacant from August 2016 when the agency’s founder David Smail left. An interim was appointed until Catchpole returned to the market from China.

lemenger BBDO Sydney, leaves GreynJ United after two years at its creative helm. During his tenure, he was the creative lead on global and local clients including P&G’s Head & Shoulders, Volvo, Tic Tac, Bar-B-Q Plaza.

From L: Giao Phan and Andrew Chu

“We’re very excited to welcome Andrew to BBDO Vietnam,” said Giao Phan, managing director of BBDO Vietnam. “His proven leadership, endless energy, award winning pedigree, and extensive experience working in multiple markets regionally, will set a new standard for our creative work benefiting both our clients and the agency as a whole.” 

Chu added: “When I first met Giao, we really clicked, as it was clear from the outset that we shared the same vision and passion for creating the very best creative work in Vietnam and I can’t wait to join forces and develop ideas that’ll resonate locally, but are recognised internationally. Together, we’re going to demonstrate BBDO Vietnam’s ability to deliver world-class ideas, a positive impact, and effective solutions for all our clients – present and future.”


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