Edelman ups creative offering with appointment of Ogilvy’s Aaron Phua

Global public relations agency Edelman has boosted its creative output in Singapore with the appointment of Ogilvy Tokyo’s Aaron Phua as executive creative director.

Phua’s hiring follows a similar move by rival agency Weber Shandwick, which recently hired another ad land honcho Ali Grayeli in order to expand its creative output. 

A creative veteran of 20 years, Phua has worked at agencies such as Fallon, Wieden+Kennedy, Johannes Leonardo, McCann, BBH Crispin Porter + Bogusky and TBWA, in markets spanning China, the US and Singapore.

During his career, he has worked on brands such as Nike, Under Armour, Bacardi, Converse, Heineken, IBM and Volkswagen.

In addition to Phua, Edelman has also hired Remona Duquesne as its first chief strategy officer for Singapore.

She has previously held strategy leadership roles at Ogilvy, FutureBrand and MullenLowe working on brands like CIMB, Nestle and Omo; and led several corporate brand consulting projects with the Singapore Government and Malaysian government-linked companies.

Most recently, she was executive director of strategy and innovation at Dragon Rouge, a Singapore-based branding and design consultancy.

Their hires follow Edelman’s recent poach of MullenLowe’s Ranjit Jathanna as its chief strategy officer for APAC. 

Speaking about the PR agency’s change in direction Phua said: “Creativity with PR at the heart of it, when done right, is extremely potent in today’s communications and marketing landscape. It enables us to get to the core of a big idea more effectively across multiple earned-centric channels. I’m excited to evolve this further with Edelman in Singapore.”


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