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Fetch issues counter lawsuit against Uber claiming $19.7 million in unpaid invoices

The Dentsu Aegis-owned mobile advertising agency Fetch has filed a lawsuit against Uber in the latest round of legal sparring between the two companies.

Fetch claims the ridesharing service owes it $19.7 million in unpaid invoices.

The move is the latest step in a legal row that began in September, when Uber alleged the UK-based agency misrepresented the effectiveness of its mobile ads, failed to prevent ad fraud and didn’t return rebates owed to Uber.

The lawsuit, which had been filed by Uber in the U.S. District Court for the Northern District of California, was voluntarily dismissed on 22 December, with Uber saying it would seek claims in a San Francisco state court instead.

Now Fetch has filed its lawsuit in the same federal court initially used by Uber, asking U.S. District Judge Yvonne Gonzalez Rogers to determine both companies’ contractual responsibilities.

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