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Lowe Lintas Bangalore lands creative mandate for Xiaomi India

Lowe Lintas Bangalore has landed the creative advertising brief for electronics and software company Xiaomi India.

The agency won the business on the back of “informal evaluations” carried out by Xiaomi on multiple agencies.

“It is a proud privilege for us at Lowe Lintas to be chosen by Xiaomi, a brand that has such a huge fan following,” said Raj Gupta, chief executive of Lowe Lintas, discussing the win. “We will strive to reinforce this love and get more consumers to fall in love with Xiaomi.”

Hari Krishnan, president of Lowe Lintas – South, added: “Xiaomi is a part of our case study to prospective partners as a perfect example of a challenger brand. A brand that has become the leader by not just talking innovation, but by living it. We are, like millions around the world, fans of Xiaomi. And it is truly a pleasure and privilege when you get to chart the course of a brand that you really look up to. This win is special.”

Headquartered in China, Xiaomi specialises in smartphones, mobile apps and laptops and is in the process of expanding its footprint to become a global brand.

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