Mumbrella Asia Travel Marketing Summit launches with the theme ‘Disrupt or be disrupted’

The most exciting conference for travel marketers, agencies and experts – bringing fresh knowledge to the industry – is coming to Singapore for the first time in April courtesy of Mumbrella Asia

Sometimes in life, there is just a natural fit. For those working in the travel sector, Singapore is exactly that. As a travel hub for Asia and the world, it is unrivalled.

As well as a strong national carrier in Singapore Airlines, world-beating airport in Changi and strategic geographical location – it also houses the APAC headquarters for many of the key players in the travel sector. In addition, it has a thriving technology scene; meaning the disruptors are here in force too

Given all of that, it was a no-brainer for Mumbrella Asia to launch the Travel Marketing Summit as its next conference. So what can you expect to see at the inaugural event here in Singapore on April 16?

Well, it will certainly be a deep-dive into the challenges, opportunities and trends being witnessed in this lively but fast-moving industry.

Sasha Rafi Mumbrella Asia Travel Marketing Summit

Sasha Rafi markets the F1 Singapore Grand Prix to 21 international markets

Among the hot-button topics on the agenda will be disruption, non-traditional marketing, the influencer boom and (potential) bust, content marketing best-practice, artificial intelligence tools and the gravitational pull of Formula One for tourists in Singapore.

You can also expect international speakers and presentations from global names at companies like Skyscanner and Travelport – not to mention experts from Facebook, Four Seasons, Expedia and TripAdvisor as well as Watson (IBM), Formula One, PHD, comScore and the IAB Singapore to name but a few. Indeed, those taking the to stage will include:

  • Simon Ferguson, vice-president and managing director, Travelport
  • Yara Paoli, global vice-president of growth, Skyscanner
  • Sasha Rafi, marketing director, Formula One Singapore Grand Prix
  • Chaitali Pramanik, marketing leader, Watson (IBM Asia-Pacific)
  • Aaron Hung, APAC senior director of partnerships, TripAdvisor
  • Rajiv Kapoor, independent consultant and former APAC head of marketing at Visa
  • Gianluca Armando, APAC director, Expedia Media Solutions
  • Tobias WIlson, APD CEO and chairman of the IAB Singapore
  • John Hamilton, APAC corporate director of marketing communications, Four Seasons Hotels and Resorts
  • Neil Stewart, APAC head of agency, Facebook
  • Chris Stephenson, APAC head of strategy and planning, PHD Singapore
  • Harriet de Swiet, APAC managing director, Brand Learning

You’ll learn about the latest developments in audience profiling and engagement, next iteration chatbots, big (destination) data, new management approaches like ‘build-measure-learn’, going viral, influencer tricks and those brands that are leaders plus those that are laggards.

Yara Paoli Mumbrella Asia Travel Marketing Summit

Skyscanner’s Yara Paoli will look at the alternatives to traditional marketing

Not only will you get a holistic view of the industry, you’ll gain great insights about what is working well in your specialist area and knowledge of how the interconnected sectors relate to your day job. All in all, you will return to your desk afterwards much better equipped to excel than before. After all, now is the time to disrupt or be disrupted.

So do be sure to come along and learn about what the top marketers, both national and international, have been doing to remain in the vanguard as well as what is coming down the line for the future. This is a great opportunity to raise your game and network with the best of them.

Simon Ferguson Mumbrella Asia Travel Marketing Summit

Simon Ferguson joined the global commerce platform Travelport in 2011

Get your discounted earlybird tickets today for just AUD$299 now before the full price deadline kicks in. For you won’t see a better travel conference line-up in Singapore this year. You can be sure of that.

For sponsorship enquiries, email me at dean@mumbrella.asia and for further information visit the event website here.


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