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Publicis names replacement for late Beehive boss Sanjit Shastri

Publicis Ambience chief operating officer Paritosh Srivastava has been named in the same role for Publicis Beehive to fill the void left by the death of the ad agency’s founder Sanjit Shastri.

Srivastava will report to Publicis Worldwide India managing director Srija Chatterjee.

Shastri, who established Beehive Communications as a full service agency in 2003 before it was acquired by Publicis in 2013, passed away following a heart attack in September.

“Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked one and all,” Chatterjee said. “Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country.

“We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency.”

Paritosh Srivastava: The void is too big to fill

Srivastava added: “I’m honoured to be given the mandate of leading Publicis Beehive. Unfortunately, the void left by my friend Sanjit Shastri is too big to be filled but I’m glad to be stepping in and look forward to further building on the legacy.”

Publicis Beehive focuses on start ups and entrepreneurial companies, with clients including Games24x7, Stovekraft and Xseed Education.

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