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Scoot invites passengers onto VR tour of Dreamliner

Singapore-based budget airline Scoot has unveiled a new 360-degree virtual tour experience of its Boeing 787 Dreamliner.

Created by Singapore-based independent agency Untitled Project, the VR experience is designed to give prospective customers a “very unconventional tour” of the aircraft.

Used in pop-up showcases across nine APAC countries, the experience uses footage and animation as part of Scoot’s‘Permitted on Board’ campaign, which challenges the notion that low-cost airlines equate to low expectations.

Creating the VR experience required a 360 shoot of the aircraft itself and creation of animated CGI characters, Untitled Project revealed in a press statement.

The company then used 3D modelling and motion capture to bring the characters to life and star in the VR content.

Scoot’s vice-president of marketing Jacqueline Loh said: “The immersive VR content has enabled us to communicate the rational benefits of flying Scoot such as Wi-Fi, in-flight entertainment, extra leg-room and meal options, while also connecting with potential customers on an emotional level by demonstrating how Scoot gives you the freedom to tailor your flight experience according to your needs, all at an accessible price. This was our first foray into VR.”

Last year, Scoot unveiled its new branding and campaign strategy following its merger with fellow budget airline Tiger.

The Singapore Airlines-owned carrier recently concluded a creative pitch after incumbent agency Publicis resigned from the account. The agency appointed BLKJ as its new agency-of-record.

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