SPH launches another Chinese language station

Two months after launching two new stations, Singapore Press Holdings has announced it will bring a new Chinese language radio station to the airwaves.

The Singaporean media giant has launched 96.3好FM, which is aimed at bilingual Singaporeans aged 45 and above.

The announcement:

From the time SPH Radio was awarded the 96.3 FM frequency in March by the Info-communications Media Development Authority (IMDA), the team has been gearing up their preparations for this momentous occasion. After a long wait, the 96.3好FM (96.3 Hao FM) team is now all set to bring listening pleasures to listeners.

96.3好FM is targeted at bilingual Singaporeans aged 45 years and above. The station aims to bring you down a trip on memory lane, awakening the teenage fond memories with classic hits by Wan Fang, Winnie Hsin, Wakin Chau, Faye Wong, Jacky Cheung and our very own local Xin Yao favourites.

Jing Yun, Carine, (菁云), De Ming (德明) and Jie Qi (杰奇) will helm the morning drive time from 6am to 10am, delivering the latest news headlines and current affairs discussions; Anna Lim (安娜) will bring you through lifestyle and healthy being segments from 10am to 1pm; while Li Yi (丽仪) and Guo Xian (国贤) will be on-air from 4pm to 8pm, keeping you company on your evening drive back home. Wei Wen (伟文) will be on at night with a playlist of classic ballads from 8pm to 12am.

Mr Sim Hong Huat, SPH Radio’s General Manager, said: “We’re excited to bring Singaporeans this brand new station, which is a refreshing mix of music and a wealth of informative programmes that add towards all aspects of an active, meaningful lifestyle. The synergy we have forged with the SPH Chinese Media Group will ensure 96.3好FM puts forth timely and useful news and updates, which many listeners appreciate.”

Ms Carine Ang, Senior Programme Director for 96.3好FM, said: “I’m delighted that we have gathered a wonderful and enthusiastic team for 96.3好FM. The team has been working conscientiously over the past few months, carefully curating the station’s playlist. Since our test run in December 2017, we have been deeply encouraged by the positive feedback from our listeners and we’ll only strive to do better.”

As part of the station’s launch, 96.3好FM has partnered Royal Caribbean International for a special station launch cruise sailing in March 2018. This will be 96.3好FM’s first sail-off with listeners on Royal Caribbean’s Mariner of the Seas, where fans will get to spend time with the radio personalities of 96.3好FM.

Listeners can look forward to a host of events and activities, where great prizes can be won through exciting games. Tune in to SPH Radio’s 96.3好FM today to find out more.

Source: SPH


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