SPH and Samsung to work together on delivering content to smartphone users

Singapore Press Holdings has signed a deal with Samsung which will see its apps pre-loaded onto the tech company’s devices.

Agreement: Ng Yat Chung, CEO of SPH, and Lee Jui Siang, President of Samsung Singapore

The strategic partnership, which was finalised at the SPH News Centre in Singapore today, will see the two organisations cooperate on technology and marketing initiatives.

The two-year memorandum of understanding was signed by SPH’s CEO Ng Yat Chung and Samsung president Lee Jui Siang. SPH digital media products will be pre-loaded onto Samsung devices such as mobile phones, tablets and Smart TVs. Samsung users will also receive trial subscriptions to SPH media products, while SPH plans to adopt Samsung’s integrated payment gateway Samsung Pay on its B2B and B2C platforms.

SPH’s digital products which may be relevant for Samsung users include Android apps for The Straits Times, along with streaming video service SPH Razor.

Ng: ‘Pushing the digital frontiers’

Ng said: “We are delighted to bring together the strengths of Samsung and SPH to create and distribute engaging content for all our customers. Our partnership with Samsung aims to push the digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today’s inter-connected world.”

Lee added: “We are excited to spark new breakthroughs in consumer engagement when Samsung’s technological leadership meets SPH’s expertise in content creation. Under this strategic partnership, we hope to embrace the evolving digital front of news and content consumption by forging a closer relationship with SPH.”

The two organisation’s marketing teams will also cooperate on cross selling each others’ products.


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