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Zenith creates new ‘solution’ for ride sharing firm DiDi Chuxing after winning media account

Chinese ride sharing firm DiDi Chuxing has named Zenith as its media partner in mainland China with the agency set to create a bespoke operation to handle the account.

 

 

Zenith has created D+Z, described as a “bespoke agency solution” for DiDi with the remit covering media planning and buying across traditional and digital media.

Previously several agencies had been working with DiDi on a project-by-project basis.

The pitch was called in order to consolidate media under one group.

“Our team was able to demonstrate strong understanding of consumers across China’s tiers, a smart data-driven approach to media and innovative technology solutions to convince DiDi that we are the right partner to fuel business growth.” Publicis Media Greater China CEO Bertilla Teo said.

A spokesperson for DiDi added: “We believe Zenith is the right strategic partner to support us. Through their data led approach they have demonstrated both the experience and capabilities to accelerate our business ambitions.” said a spokesperson for DiDi.

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