Atomic 212 CEO exits agency after awards exaggeration revelations

Jason Dooris, the controversial CEO of Australian media agency Atomic 212, has left the agency.

Dooris’ departure comes two months after a Mumbrella investigation revealed that he had made a series of misleading and exaggerated claims within entries for several different industry awards, including the recent Campaign Asia Agency of the Year awards. 

Dooris does not have a new job to go to. Mumbrella understands that it has been some weeks since Dooris has been seen inside the agency.

In December, Mumbrella revealed the results of the lengthy investigation into claims made by Dooris on behalf of Atomic 212 in a number of different awards across the region.

Mumbrella obtained Dooris’ winning entry into the “agency head of the year” category of the Campaign Asia Awards, which is run from Hong Kong. The entry included several incorrect or exaggerated claims about client wins which had not occurred.

Amex had no record of working with Atomic, while Coles continues to be planned and bought by OMD

Campaign Asia has since told Mumbrella it is investigating the issue, but is yet to reveal its findings. Further allegations also emerged regarding Atomic 212’s entries to the Australian AdNews Awards and B&T.

Chief operating officer James Dixon confirmed the departure to Mumbrella.

The agency then issued a statement saying:

After leading more than eight years of continuous growth as the Group CEO and Founder of Atomic 212°, the business announced today that Jason Dooris is set to leave the agency he founded with childhood friend, James Dixon. Dooris plans to realise a life family goal in undertaking studies in Political Science and Terrorism at Oxford University and also to spend time with his young family.

Jason was severely injured in the Sari Club in Kuta Beach when the terrorist bomb exploded in October, 2002, killing 202 people. His best friend Michael Standring died in the firestorm that followed the massive explosion.

Dixon, Co-Founder and Chief Digital Officer, “It’s wonderful to see Jason pursue something that’s so uniquely important to him and his family. Given his personal experiences I have always admired his balanced and understanding view of the world.”

“The past eight years of Atomic has been the highlight of my career and thanks to a solid foundation, the company is very well-positioned for continued growth, expansion and success. I will really miss the team but also really look forward to learning more about a subject that is very important to me” said Dooris.

Atomic 212°, Chairman and Chief Commercial Officer, said: “I wish Jason all the best in his future endeavours.”

Atomic also made dubious claims in some of its shortlisted entries in last year’s Mumbrella and Mumbrella Asia Awards. However, growing controversy over the AdNews result meant that on the day of the live judging round last May, Dooris was asked a number of tough and direct questions by the Mumbrella Awards jurors, who were not persuaded by his answers. The agency did not win in any categories.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing