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Google unveils machine-learning powered ‘auto ads’ for publishers

Google has announced it will allow publishers to have ads automatically placed and monetised on their sites through an alleged machine-learning tool.

The tech giant has updated its AdSense system to offer publishers the option of using its ‘auto ads’ tool, which will choose whats ads to display and where to put them. The ads will also be automatically optimised.

The system works through publishers embedding a code across all their web pages, which will not require changing when the ad formats are revamped and new features added.

According to a blog post by Google, publishers who adopt auto ads can keep their manually-added ads on their sites.

It reads: “Auto ads will now start working for you by analysing your pages, finding potential ad placements, and showing new ads when they’re likely to perform well and provide a good user experience.”

Although the blog post does not reveal how publishers can keep track of how their ads are performing, a Google spokesperson told AdAge that the tool will “keep track of ad density in such a way that it’s unlikely to hurt a publisher’s search ranking”.

“Finding the time to create great content for your users is an essential part of growing your publishing business,” Tom Long, Google AdSense engineering manager, wrote in the post. “Auto ads use machine learning to make smart placement and monetisation decisions on your behalf, saving you time.”

The news follows AdSense’s update to its native in-feed ads, which means publishers can now allow Google’s machine learning take control of the creative look and feel of the placements.

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